Product Details
✦ Reihaku Hatomugi — By Kumano Cosme Japan
The face wash your skin was waiting for — cleans everything off without taking your moisture with it.
Kumano Cosme has been quietly making some of Japan's most trusted skincare since 1952 — supplying OEM formulas to major Japanese brands before building their own Reihaku Hatomugi line around a single signature ingredient: Job's Tears. It's the kind of brand that doesn't shout, but dermatologists recommend.
Most brightening cleansers are a tradeoff — they clarify skin but strip it dry in the process. This one doesn't. The Bright Up cleanser is built around Job's Tears (Hatomugi / Coix Seed Extract) as its core brightening active — a traditional Japanese botanical rich in vitamins B1, B12, and E that clears dullness and uneven texture without any harshness. The foam is dense and cushioning, wrapping skin gently rather than rubbing it down.
Sodium Hyaluronate and Arginine (an amino acid) sit alongside the Hatomugi to keep the skin barrier intact while the cleansing happens. Shea Butter adds a slip that means even after rinsing, skin doesn't feel tight. Polyquaternium-7 prevents static and improves skin texture post-wash. It's one of those cleansers that makes your skin feel genuinely better, not just clean. Suitable for all skin types. 170g. Made in Japan.
🧴 How to Use
Wet face with lukewarm water. Squeeze a small amount into damp palms and work into a lather. Massage gently onto face in circular motions for about 30 seconds. Rinse thoroughly. Use morning and evening.
🌿 Key Ingredients
| Job's Tears Seed Extract (Hatomugi) | Brightens, clears dullness, evens skin texture gently |
| Sodium Hyaluronate | Keeps skin hydrated even while cleansing — no post-wash tightness |
| Arginine (Amino Acid) | Supports skin barrier — prevents moisture loss during wash |
| Shea Butter | Emollient slip — leaves skin soft, not stripped, after rinsing |
| Cocamidopropyl Betaine | Gentle coconut-derived surfactant — stable, low-irritation foam |
| Polyquaternium-7 | Smooths skin surface post-wash — improves texture and feel |